Virtual Architecture Interior Design is our proprietary method used to advertise the potential of un-renovated, under-renovated, and under-furnished properties through rendered images & customized layouts. VAID replaces our seller's need for costly traditional home staging & pre-selling-renovations, while providing buyers streamlined opportunities to customize. Find Below our full library of before / after VAID images.
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Provides sellers with an improved method and powerful marketing tool when selling in today's environment.
FOR SELLERS
VAID is our proprietary solution to the challenges faced when selling a home in need of renovation, design cohesion, or simple designer-quality furnishings. In addition to being faster & less invasive marketing process, our sellers enjoy VAID services as an included benefit when working with Gray Loftus.
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Buyers seeking a renovation opportunity enjoy immediate access to our renovation team, VAID Studio.
FOR BUYERS
VAID facilitates the dream of streamlined home customization. Buyers working with our team are provided immediate access to VAID studio. Our broker team, architect, interior designer, contractors, mortgage bankers and attorney partners, who all work together to identify the most attractive purchase + renovation opportunity
TAP or HOVER over below images to see the pre-rendered space
plan and rendering alterations are intended to show renovation potential only. All changes to the apartment must be approved by the NYC DOB and building management.
VAID allowed us to show the incredible potential of the apartment through carefully selecting furniture pieces and through creating an interior layout that maximized functionality. Approach: We focused on the scale, proportion and arrangment of the interior selections. Color was used strategically to connect the extraordinary outdoor terrace to the indoor spaces. The relationship of indoor to out informed every decision in our process. We created an interior that appears unified while simultaneously conveying the potential to create distinct zones within the oversized space; a bar, dining room, living room and lounge area all speak to one another.
V A I D faciliated the sale of this apartment by showing the potential of opening the kitchen to the living room and creating an additional home office or nursery space. Our approach: Our Architect proposed a simple, impactful renovation that respects the existing pre-war details of the apartment and maintains the overall floor plan. Together, we considered the functionality of the kitchen, the need for increased light in the apartment and the marketability of creating additional usable spaces like the home office and the dining island. The interior design of the apartment permits improved circulation through the apartment and is calibrated to the midtown east neighborhood.
V A I D added value to this sale by showing buyers their ability to improve what most found to be an undesirable existing layout where the "lofted bedroom" had extremely low ceilings. Our approach: We created renderings and a floor plan showing the opportunity to create a full height bedroom area while greatly improving the kitchen and increasing storage.
V A I D illustrated the potential of reworking finishes and fixtures in this guest bathroom. Approach: When virtually renovating our V A I D properties, we consider real world parameters like cost, approvals and construction feasibility. We greatly improved the appearance of this guest bath while keeping the existing location of plumbing fixtures.
V A I D illustrated the potential of reconfiguring the millwork in the entry sequence to allow for more functional storage solutions and of creating an artwall that makes for a more luxurious entrance. Our approach: Carefully conceived millwork can often be a critical factor when buying an apartment because it has the potential to drastically improve the functionality of otherwise unused spaces. We designed millwork that is functional while also allowing for art display. A large area rug anchors the space and dramatic light fixtures were selected that visually widen the room and articulate the height of the ceiling.
VAID was used to illustrate how this light filled bedroom could be made to feel luxurious and inviting.
V A I D showed the spectacular result of removing the wall between the living room and the kitchen and redesigning the fireplace.
VAID added value to this sale by showing buyers their ability to open kitchen to the living room. Approach: We give a great deal of thought to how functional our proposed renovations are. This kitchen renovation is small but shows the great potential for creating an elegant, open kitchen with ample storage and integrated seating. Interior adjustments illustrate how nearly every square foot of this relatively modest sized apartment can be utilized to create gracious living spaces.
VAID added value by showing the potential of upgrading the finishes and fixtures and creating a master bathroom with a double sink. Approach: Often we are able to capture unused corners to add critical inches to an apartment. In this case, we were able to show how this small, dated bathroom could be converted to a true, light filled master bath with his and her sinks.
In this luxury apartment, VAID was essential to showing how the mid grade interiors could be upgraded to create beautiful spaces. Approach: In the bedroom, lighting is incredibly important. It is also often necessary to differentiate a large bedroom into multiple zones so that the space feels intimate and inviting. We dropped a ceiling over the bed and added decorative fixtures. A large area rug unifies the space and the over sized artwork in the double height sun room emphasizes the light filled space beyond.
VAID was critical in showing how this dated master bathroom could be updated to create a luxurious bath with double sinks. Approach: We often use light colored marble or porcelain tile to lighten bathrooms without natural light. In this apartment, we further improved the design of the bathroom by specifying a wall hung sink that makes the space feel larger and becomes a focal point in the room.
VAID allowed us to show how simple Architectural millwork adjustments could greatly improve the functionality and appearance of the room. Approach: We added a custom built in storage unit that is integrated with the existing heating and cooling units in teh apartment. The piece adds storage and allows for a more cohesive furniture layout. The material palette is kept neutral to emphasis the greenery in the garden beyond.
VAID allowed us to show a luxurious bedroom layout in this empty apartment without requiring the time, costs and logistical concerns associated with traditional staging.
VAID was a powerful tool when marketing this apartment because it allowed us to show how the residential space could be transformed into a commercial gallery. Approach: We removed the millwork and the walls beyond to open the space up to the back courtyard. We further emphasized the linearity of the space by placing solid stone objects- a reception desk, a bench and a display case... within the narrow footprint. We floated sheetrock walls in front of the existing brick to permit additional display space.
We utilized VAID to show how simple design moves can create a huge impact on the perception of a bedroom. Approach: Through simple architectural adjustments, we created a framed opening at the bed wall which we clad in Fornasetti cloud wallpaper. We adjusted the window treatments and dramatically improved the bedroom layout by selecting an oversized rug and appropriately scaled furniture pieces.
This listing illustrates how VAID can simply and effectively transform a bedroom. Approach: Wood floor and a large area rug create were added to create a luxurious backdrop to this light filled room.
VAID added value to this sale by showing buyers their ability to purchase 4D & 4E, combine & renovate to create an amazing 3 bed/3 bath or oversized 2 bed/2 bath + home office or nursery.
VAID added value to this sale by showing buyers their ability gut renovate the kitchen and open the kitchen to the living room. Approach: Through careful plan adjustments, we were able to relocate the refridgerator to the kitchen, remove the wall between the kitchen and the living room and add an island. We dropped a 3" ceiling above the island to allow us to reconfigure the lighting layout and add a statement light fixture in the center of the fully renovated kitchen.
VAID facilitated us listing this property with a greatly improved layout. The existing dining room was too small for the luxury apartment and we used VAID to market this property as a true luxury listing. Approach: We relocated the stair to allow for a proper dining area that could seat 8. We reworked the ceiling plan to create intimate zones within the open floor plan and chose vibrant artwork to visually expand the space.
VAID added value to this apartment by showing how a white boxed apartment could be carefully renovated on a budget. Approach: We removed a wall to open the kitchen to the living room and create a dining island. We used color to create focal points in the interior and lighting to make the space feel more luxurious.
VAID added value to this listing by showing how expertly selected finishes and fixtures can completely alter a bathroom without needing to change the layout. Approach: We added a pop of color to the floor with a beautiful two toned cement tile and upgraded the dated vanity to a wall hung unit with delicate pendant lights that better illuminate the space. We added marble tile to the vanity wall while keeping the other finishes simple and budget friendly.
VAID was used to show how simple adjustments can improve the look and feel of a space. Approach: This elevator lobby was updated with a round mirror that creates a focal point when you enter the apartment and statement sconces that are both functional and beautiful. A simple runner emphasis the hallway that leads to the kitchen beyond.
In one of our most dramatic VAID undertakings, VAID was used to completely re-imagine this subterranean media room/office. Approach: We shifted the stair from its existing location and replaced it with a sculptural circular stair the brings both natural and artificial light into the room. Paint, millwork, and luxury furnishings further elevate the space.
VAID was essential in showing how this residential property could be improved from both a functional and an aesthetic standpoint. Approach: This listing is a testament to the power of white paint and beautiful interiors. We transformed what had previously been a storage space into an intimate backyard lounge area.
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10 East 53rd Street, 15th Floor New York, NY 10022
